Starting up a small business can be very challenging not just in 2021. The whole process of Getting the right team in place, your ability to motivate them to believe in your dream/vision (despite the small salary), building a client base, self marketing more can be really draining. so lets look at 5 Tips that will help your small business Succeed in 2021 and beyond.
Risks are gifts packaged in unattractive boxes, Take them!
“…In a world that changing really quickly, the only strategy that is guaranteed to fail is not taking risks.”
– Mark Zuckerberg
The notion of taking risks whether for personal or business reasons is scary and more often than not stops us in our tracks. A lot of ‘what ifs’ immediately play up various scenarios in your mind and they can be very daunting. As an entrepreneur, you need to understand that in order for your small business to succeed, risks are part of the deal and unavoidable. Before taking any risk, no matter what kind of risk it is, do your research, measure the benefits against the risk itself and weigh them before taking a decision. At the end of the day, it may not pay off but you would have learned something in the process that you may not have learned otherwise.
Promote your business yourself, No one will !!
Because you are a just starting up, you may not have a lot of money to spend trying to promote your business, so the only option here is to promote it by yourself and thanks to the internet and social media.
Use Social Media to promote your Business
With social media platforms like Facebook, WhatsApp, Instagram and Twitter you can just create a free account and start marketing your products/services to your friends, try and create a business page or profile which should be for promoting your products/services only.
If you’re using facebook, try joining groups related to your niche and always share your products that way more people will get to see your products/services and may develop interest in it, so if you want your small business to succeed in 2021 you must adopt to the social world.
Use Google my Business For Local Listings
There is a tool out there called Google My Business, which is a free marketing tool by Google, it helps you list your business for local search, with maps and business location, contacts and more. so go ahead and take advantage of the free Google Business Tool or see how to sign up to Google my Business.
Cultivate A great maintenance culture, your small business will thank you for it
One thing that kills any business fast is lack of a maintenance culture. Maintenance not just in terms of oiling your generators and making sure your delivery vehicles are in top condition. Maintain the standards that brought your business to the limelight and even exceed them. This will help keep your existing customers loyal and attract more customers to your business. Ensure you maintain quality no matter what. Do not start giving your customers sub-standard products when you used to offer them great quality products. You will lose them to your competitors.
Create a monthly marketing report, it gives you perspective
No matter how small your customer base is or how bad sales have been, you need to document your marketing efforts monthly. This will show you how well or how bad business was, what products are selling, which products are not and where you need to improve and push more marketing efforts.
Being a small business owner or entrepreneur is not a days job. There are many hurdles you will have to cross as entrepreneurs. Do not be afraid to take risks that will pay off in the end. If they do not, do not despair, dust your sleeves, get up and try again. Remember, quitters can never be winners.
Setup a website for your small business !
Lets face the reality marketing your business online on social media and mouth to mouth is good but when you have a website where you can always redirect a user to they’re more likely to buy from you and even if they don’t it gives them a positive impression about your business.
just look at it this way, with a website you can sell your products online without even leaving your room, statistics have shown that in 2020 when the CoronaVirus pandemic strike more businesses had to move from offline to serving clients online.
if you are in the Ecommerce sector, consider setting up an Ecommerce Store.
Shhhhh !! if you want to set up your website but don’t know how, consider looking into our Website Design Pricing page
or if you already know how to set up a website try looking through our web hosting plans.
So that is my 5 Kick ass Tips That Will Help Your Small Business Succeed in 2021
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